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How We Scale

Written by Zack Swire. Illustrated by Jenna Brown.

Gain the lessons and hard-fought wins that help my clients go from Stuck to Scaling, earning Millions more & becoming Best Places to Work. No AI, just stories from my journey as an entrepreneur, executive coach, and dad of triplets + Jenna brings our key takeaway to life in a simple sketch. Grab a cup of joe and join us!

Featured Post

Stop Playing the Fool

Howdy, Zack here. When you're fooling yourself, you're the fool. You can wake up day after day and pretend that everything is okay. You can put on a good smile and 'fake it until you make it', as they say. You might fool your peers, your team, and even your family. But, deep down, you know you're struggling. I know, I've been the fool. I allowed issues to stack up in work and life. I put off doing numerous things I knew I needed to do. I didn't handle those tough situations, because it would...

7 days ago • 1 min read

Howdy, Zack here. Why do some leaders make 'it' look easy? In my coaching practice, Top Teams, we discuss the six S's that Top Leaders do better than most: SOLIDIFY | build strong foundations STRATEGIZE | plan & iterate SIMPLIFY | reduce complexity STICK w/ IT | plan our work / work our plan SHAPE | lead the way SERVE | our circle of impact It's one thing to list these abilities, but how can you embody them? Here's a roadmap I share with my clients: 3 STEPS Take a Mental Assessment: Rate...

14 days ago • 1 min read

Howdy, Zack here.I have it. You have it. We all have it. It's called 'head trash'. It's that junk that rolls around inside your head. It tells stories of you not being worthy, capable, or good enough. It's evil stuff, and it prevents you from achieving your calling. I know. I've leaned into it and found myself incredibly stuck at times in my life. I played out that negative narrative and allowed it to control me versus me, shaping the destiny God called me to live out freely. You can't blame...

21 days ago • 1 min read
How We Scale Illustration From Dust To Destiny

Howdy, Zack here. Ever contemplated the fleeting nature of life? The notion that everything you do, everything you strive for, seems to dissolve into the ether like Dust in the Wind? Yet amidst this seemingly bleak perspective, I’m reminded of a profound truth—a truth that transcends the ephemeral nature of our existence while giving our lives meaning and purpose. As a Christian, I believe that we are more than just dust. We are part of a divine tapestry woven by the Creator Himself, each...

28 days ago • 2 min read
How We Scale Illustration for There Is No Tomorrow

Howdy, Zack here.There is no tomorrow. There is no yesterday. There is only today. We plan for the future. We reflect back to the past. Yet, the most important moment is now. It's easy to get caught up in thinking about the future or reminiscing about the past. I'm guilty of this, too. My wife, Gwen, and our kids will tell you so. They know how much I love seeing the old photos of 'when' scroll across the Apple TV. There's nothing wrong with that, as long as it doesn't overshadow the...

about 2 months ago • 1 min read

Howdy, Zack here.This Wednesday morning, I simply want to ask you a question. Where are you stuck? It's that hurdle you haven't been able to clear.Let's take action on it. How about right now? 3 STEPS Write It DownJot down a headline that describes how and where you're stuck. Consider Your OptionsNext, add bullets for each possible option to get unstuck. Pick One and Do ItOften, go with your gut. Just remember: When you're stuck, it's better to take action than to remain in inaction. 3 FAVES...

2 months ago • 1 min read
How We Scale • Cole's 600 Stickers

Howdy, Zack here.We all have the potential to be something great, but we often fail to do the work required to get there. Take my 16-year-old son, Cole, for instance. Last week, he wowed everyone with a stellar election campaign, where he was voted to become his high school's next VP. Going into the race, he was the underdog. The President was running uncontested, and Cole felt she deserved to be the President. So he went after the VP role, where he was up against a student who had held...

3 months ago • 3 min read
How We Scale • Ask for Help

Howdy, Zack here.Could I ask you for a little favor? I started writing How We Scale because most newsletters I received were too long or too short, written by AI, or just not worth my time. Yet, I've loved a handful of, let's call them, 'craft' newsletters or letters. I figured there were others out there like me. So I decided to put my pen, rather keyboard, to the test and start writing — that was 35 letters ago. I know my writing isn't perfect. But I hope it's a good sign that you're still...

3 months ago • 1 min read

Howdy, Zack here. Instead of my usual letter, I'm sharing something different this week: my favorite Faves! From my last 100 weekly Faves, I handpicked those that have stood the test of time: My daily use 😌 Oura — the ring that changed my sleep and daily readiness for the better ☕️ Fellow — my pour-over setup that brings me joy every morning 📈 Ninety — my business and all my clients run better on Ninety 📧 ConvertKit — you're getting this email from ConvertKit ;) 👩💻 Notion — the home of my...

3 months ago • 1 min read

Howdy, Zack here.Ever heard of your Business Mass Index (BizMI)? No, it's not about your weight—it's about the health of your business, similar to how Body Mass Index (BMI) measures personal health. We all know a healthy BMI can mean a longer, healthier life, free from diseases. Similarly, a balanced BizMI is crucial for a thriving, efficient business. But what exactly is BizMI, and why should you care? BTW, I made up the term. Imagine BizMI as a measure of your business's structural and...

4 months ago • 1 min read
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