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How We Scale

Written by Zack Swire. Illustrated by Jenna Brown.

Gain the lessons and hard-fought wins that help my clients go from Stuck to Scaling, earning Millions more & becoming Best Places to Work. No AI, just stories from my journey as an entrepreneur, executive coach, and dad of triplets + Jenna brings our key takeaway to life in a simple sketch. Grab a cup of joe and join us!

Featured Post

Overcome Your Giant Hurdle: Take Action Now!

Howdy, Zack here.This Wednesday morning, I simply want to ask you a question. Where are you stuck? It's that hurdle you haven't been able to clear.Let's take action on it. How about right now? 3 STEPS Write It DownJot down a headline that describes how and where you're stuck. Consider Your OptionsNext, add bullets for each possible option to get unstuck. Pick One and Do ItOften, go with your gut. Just remember: When you're stuck, it's better to take action than to remain in inaction. 3 FAVES...

2 days ago • 1 min read
How We Scale • Cole's 600 Stickers

Howdy, Zack here.We all have the potential to be something great, but we often fail to do the work required to get there. Take my 16-year-old son, Cole, for instance. Last week, he wowed everyone with a stellar election campaign, where he was voted to become his high school's next VP. Going into the race, he was the underdog. The President was running uncontested, and Cole felt she deserved to be the President. So he went after the VP role, where he was up against a student who had held...

22 days ago • 3 min read
How We Scale • Ask for Help

Howdy, Zack here.Could I ask you for a little favor? I started writing How We Scale because most newsletters I received were too long or too short, written by AI, or just not worth my time. Yet, I've loved a handful of, let's call them, 'craft' newsletters or letters. I figured there were others out there like me. So I decided to put my pen, rather keyboard, to the test and start writing — that was 35 letters ago. I know my writing isn't perfect. But I hope it's a good sign that you're still...

29 days ago • 1 min read

Howdy, Zack here. Instead of my usual letter, I'm sharing something different this week: my favorite Faves! From my last 100 weekly Faves, I handpicked those that have stood the test of time: My daily use 😌 Oura — the ring that changed my sleep and daily readiness for the better ☕️ Fellow — my pour-over setup that brings me joy every morning 📈 Ninety — my business and all my clients run better on Ninety 📧 ConvertKit — you're getting this email from ConvertKit ;) 👩💻 Notion — the home of my...

about 1 month ago • 1 min read

Howdy, Zack here.Ever heard of your Business Mass Index (BizMI)? No, it's not about your weight—it's about the health of your business, similar to how Body Mass Index (BMI) measures personal health. We all know a healthy BMI can mean a longer, healthier life, free from diseases. Similarly, a balanced BizMI is crucial for a thriving, efficient business. But what exactly is BizMI, and why should you care? BTW, I made up the term. Imagine BizMI as a measure of your business's structural and...

about 2 months ago • 1 min read

Howdy, Zack here. Today, on Valentine's Day, let's talk about diving into ‘shark-infested’ waters. Not just any waters, but the ones we've convinced ourselves are too dangerous, too unknown, or too fraught with peril—whether in our personal lives or at work. Being married to Gwen since 2001 has taught me the importance of diving into the depths of our relationship, even when it seems like there might be sharks lurking. It's the intentional moments, like setting aside work to listen to her...

about 2 months ago • 1 min read

Howdy, Zack here. Today, I'm urging you to do something radical: take a break. Wondering how? 3 STEPS Stop What You're DoingYeah, all of it. It's time to pause. Stop Making ExcusesWe all have endless to-do lists. Today, let's prioritize rest. Start Giving Yourself FreedomGive yourself permission to engage in a hobby or embrace sweet nothingness. Just remember: We're not designed to be robots 🤖. Freedom from our routines is necessary for our well-being, not a luxury. 3 FAVES ... ... ... Sorry,...

2 months ago • 1 min read
How We Scale • Dig to the Key

Howdy, Zack here. The answer you seek is there. You just have to dig deep enough to find it. We've become somewhat lazy — and I include myself in this. We're programmed by the conveniences around us. If an answer isn't immediately apparent, we turn to Google, AI, coworkers, friends, or even social media. But are we asking the right questions? More often than not, we might not even know how to frame these questions correctly. We tend to process issues over and over, where solutions only offer...

3 months ago • 1 min read
How We Scale • Stick-with-it-ness

Howdy, Zack here. 10 days in. Have you failed yet? You know what I'm referring to. That all-important New Year's Resolution. I get it. You really wanted something to change. But change is hard. And sticking with it is even harder. We've all been there, haven't we? Yet, for years, perhaps even decades, you've dreamed of... - Getting your business on track- Losing that weight & eating healthier- Learning an instrument or a new language- Making more money and taking that vacation- Stopping...

3 months ago • 1 min read
How We Scale • Phone Marionette

Howdy, Zack here. Have you ever stopped to consider who's in control — you or your phone? Phones are incredible tools, aren't they? They connect us, inform us, and even entertain us. But here's a question that often gets overlooked: Are we controlling our phones, or are they controlling us? If it's the latter, we're the tool, not our phone. I've been pondering the true cost of our phone addiction. Sure, it's a personal issue, but its ripples extend deep into our professional lives, too. The...

4 months ago • 1 min read
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