How We Scale

by Coach Zack Swire 👨‍🚀

Join 1,200+ pioneering leaders who seek to achieve their personal & professional visions. Each Wednesday, learn & apply the same lessons that have ignited the growth of my clients — earning Millions more and ranking as Best Places to Work.

Do you seize the day or does the day seize you

Howdy, Zack here. Carpe Diem! Yesterday, while driving and listening to Philip De Courcy's sermon, I was struck by his threefold call to Seize the Day — Confidently, Urgently, and Joyfully. Confidence in our day starts with knowing our purpose. It's about aligning our daily actions with our values and goals. I've had days filled with doubt, questioning where to spend my energy. And even on days meant for rest and recovery, if I’m not confident in my choice to pause, it can feel less like a...

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2 days ago • 1 min read

Don't Do Anything To Do More

Howdy, Zack here. In a world that glorifies the hustle, let’s talk about the power of… nothing. Yeah, you read that right. Doing nothing might be the most productive thing you can do today. Here’s the idea: sometimes, the best way to recharge your personal and professional batteries is to step back and embrace the art of stillness. Sleep in one day. Linger under the covers. Take an extra-long, steaming hot shower. Let the water cascade over your shoulders while savoring that steam-filled...

10 days ago • 1 min read

Are you heading in the right direction?

Howdy, Zack here. If you're honest with yourself, what direction are you heading right now? Is it one that you're proud of? Or do you feel off course? How might you know? Well, consider if you can see the light of a particular path in front of you. One that directs you to your North Star. When you're veering off course, that light becomes dim. If you're not sure what your calling in life may be, that's another discussion entirely. But, if you presently feel off-course, more action in the...

24 days ago • 1 min read

How Do You Want to Be Remembered?

Howdy, Zack here. What the world needs a little more of... is kindness. You know what kindness is — it's that unexpected moment of warmth from someone that seems to come at just the right time. Kindness isn't just about how we treat others but also how we treat ourselves. What's incredibly neat about kindness is that it's easy to give. A small comment or even just a smile can make a world of difference. Yet, the hustle and heaviness of the world seem to be a block for basic acts of kindness...

about 1 month ago • 1 min read

Stop the Bleed: Turn Wasted Cash into Stashed Cash

Howdy, Zack here. Ever feel like your wallet has a hole in it? That your cash just falls out and disappears on things you don't even use? You're not alone. The Gut-Punch of Wasted Money Many of us are masters at wasting money. One day you tell yourself, “I’ll cancel that gym membership I never use,” and the next, you’ve lost another $50. Subscription services love that about you—they depend on it. The Downward Spiral of Business Finance In the business world, the stakes are even higher....

about 1 month ago • 1 min read

Why should you go from 'me' to 'we'?

Howdy, Zack here. Are you a lone ranger or a team player? Since pivoting in 2019 from running companies to coaching them, I felt the allure of going solo. At first, it felt freeing and fun. No team meetings, no consensus-building—just me and my thoughts. But soon, I realized I was missing something quite key. It was the power of 'We' and not just 'Me'. The four walls of my home office became my echo chamber. I was confined, not just physically but mentally. Sound familiar? In Top Teams, we...

about 2 months ago • 1 min read

Have Courage in Your Conversations

Howdy, Zack here. Silence isn’t always golden, especially in the world of business. It can be the quiet before a storm of confusion, misunderstandings, and unresolved tensions. While working on an illustration for this week’s letter, Jenna scribbled two smiling pens, happily signing the Contract. To me, it captured the essence of what happens when vital conversations are faced head-on and not avoided. Flashback to the early 2010s with my marketing/ad agency, SWIRE. Mixing right-brained...

about 2 months ago • 1 min read

Address the cracks before it's too late.

Howdy, Zack here. Do you feel the cracks in your foundation? Daily fire drills. Unaccountable people. Off-track projects. Missed metrics. Unhappy customers. Office politics. Shall I go on? As an executive coach, I often come into companies that have blinders on. They'll acknowledge some of their dysfunction in our first meeting, but there seems to be a protective mechanism that prevents them from addressing or even seeing the cracks in their organization. It has something to do with your...

2 months ago • 2 min read

Here's why you don't reach your goals.

Howdy, Zack here. Don't you just love that feeling of achieving a big goal? Sure, we all do. But so many of us set goals and fail to reach them. Why is that? I'd like to propose that our 'Strategic Effort' is off. I'm sure you're thinking... "what do you mean by 'Strategic Effort,' and why did you initial cap it? I'm talking about a few things that, when done strategically with consistent effort, will help you achieve your goals instead of just setting them. So, I've given it a name and...

2 months ago • 2 min read

Your data is useless, unless...

Howdy, Zack here. Your scorecard doesn't work. Your metrics are a mess. Your KPIs don't indicate anything. And you're wasting your time in reporting them. Unless that is, you are looking at the right data and using it effectively. Unfortunately, this is the story of nearly every client I've begun to work with over the years. By now, we all know the importance of tracking data (metrics, KPIs, etc.) on a scorecard for our business. But few do it right, and even fewer do it well. A few years...

3 months ago • 2 min read

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